CAMERAS

A portable video camera untethers you from your computer’s built-in webcam and takes better film, too. Chances are your mobile device can make very nice film. Video and photo technology is getting better and more affordable. With a minor investment of around $150, you can buy a high-definition (HD) video camera that plugs right into your computer. Search for “flip cam” for some great camera options.
When you’re filming, mount your camera on a solid surface to avoid shooting wobbly footage. You can get a tripod very inexpensively.

LIGHTING
Lighting yourself during your shoot is an important aspect of looking professional. Professionally lit film is hard to miss. Shadows are almost absent on the speaker’s face. The speaker is backlit, and the light is bright but doesn’t wash out the contrast of the image. However, professional lights can cost you thousands of dollars. If you’re on a limited budget, keep the following tips in mind:
Use light from the front and the back to give your image some depth. Avoid light from directly above (this type of light creates shadows).
Shoot between 9 a.m. and 11 a.m. or between 3 p.m. and 5 p.m. for best results when filming outdoors.
Arrange indoor lighting with care, with a frontlight (like a spotlight) and a milder backlight behind you from the floor.
Experiment with combinations of cold (white) lights and warm (yellowish) lights until you get the look you’re going for.

EDITING SOFTWARE
Video editing software allows you to put text on the screen, split video from audio tracks, and handle transitions between scenes. Most PCs come with video editing software these days, and all Macs come with iMovie.
Video editing is really fun and can consume huge amounts of time. If you’re new to it, expect at least a three hour learning curve.